【2026 Training Course II】Insight-Driven Strategy: From Business Logic to Social Impact

Following our first session on issue research, the 4th cohort gathered once again for a core training module: "Insight-Driven Marketing Strategy," led by program consultant Jessie Chan.

Drawing from her extensive background as the former General Manager of L'Oréal Asia Pacific, Jessie distilled years of industry expertise into a logically rigorous and highly practical marketing framework. Under her guidance, students learned to deconstruct marketing strategies into three core dimensions: WHO, WHAT, and HOW. Jessie further illustrated these principles using the long-term United Way x Citibank recurring donation project as a case study. This allowed students to familiarize themselves with practical NGO marketing applications, learning how to communicate precisely with the public, balance stakeholder interests, and develop actionable marketing proposals.

The 4th International NGO Academy will continue to roll out a series of training courses and practical activities. Stay tuned for more updates!

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