With over 10 years of hands-on experience in e-commerce and brand marketing, Ken Chen is also the founder of the brand Good Calendar. In 2023, he joined Backer-Founder as Chief Strategy Officer, focusing on project management, operations management, and marketing strategy planning, and has helped numerous commercial and non-profit projects achieve successful crowdfunding results. He has also been invited to serve as a lecturer and judge at various universities and industry competitions, where he shares practical insights on crowdfunding strategies and entrepreneurship.
This course will guide participants in understanding how to develop effective fundraising strategies. The content covers fundamental fundraising concepts and strategic planning, helping learners set clear goals and identify target audiences. It further explores resource allocation and implementation methods. Through practical case studies from non-profit organizations, participants will analyze key success factors and gain fundraising insights and practical approaches that can be applied in real-world situations.
.webp){kind=small}
