【2026 Advanced Course】Sustainable Fundraising Strategy: From Crowdfunding to Resource Integration

Fora great social initiative to become a long-term force for change, it needssteady and well-planned resources.

Inthis special course, we invited Ken Chen, Chief Strategy Officer at#Backer-Founder and an NTU Physics alumnus. With over ten years of experiencein e-commerce and brand marketing, Ken has helped countless commercial andnon-profit projects run successful crowdfunding campaigns.

Duringthe session, Ken showed students how to build a clear crowdfunding logic byfocusing on five key angles: Problem, Solution, Uniqueness, Credibility, andValue. He also taught everyone how to break down big goals into smaller pieces,clarify specific needs, and set up phase-by-phase milestones and core concepts.This guided students to think about how to help organizations find moreflexible and diverse funding sources.

Bysharing real-world non-profit crowdfunding cases, Ken helped studentsunderstand public psychology and social media trends. He also showed them howto connect crowdfunding mindsets with daily NGO operations to create practical,real-life fundraising plans—amplifying social impact while keeping resourcessustainable!