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The 3rd NTU iNGO Academy has officially launched, bringing together 25 students from ten countries and nearly 25 representatives from 14 international NGOs and think tanks for a semester of collaborative learning and practical experience. This program empowers participants to address pressing public issues while cultivating essential skills and a spirit of service.
Notably, this year introduces "Regional Revitalization Study Tours," taking participants to Chayama in Chiayi, a MoE recognized Youth Travel Spot, and Awaji Island, Japan, for firsthand insights into local revitalization and sustainable development.
The program is further strengthened by the guidance of three distinguished advisors: Jessie Chan, former General Manager for Active Cosmetic Division, L’Oréal Taiwan; Chunyuan Hu, founder of Refugee 101 Taiwan and Monitoring and Reporting Officer of the Westminster Foundation for Democracy; and Jack Huang, Senior Consultant at the UN Office of Information and Communication Technology (OICT) and Research Fellow at the United Nations Multi-Country Office (UN MCO) in Micronesia.
Moving forward, the NTU iNGO Academy will continue to offer diverse training courses, organizational visits, and hands-on learning opportunities in both local and international community revitalization.
Jessie Chan, former General Manager for Active Cosmetic Division, L’Oréal Taiwan
The first training course is "Insight-Driven Marketing Strategy". This course emphasized the importance of stakeholder marketing and customer insights in the NGO sector, and highlighted the core elements of effective communication: target audience, communication content, and delivery approach.Jessie introduced the “Skyscraper Thinking” approach, guiding participants inidentifying market trends and defining key business challenges. She also encouraged students to apply insight-based strategies in their upcoming internships, and underscored the importance of a customer-centric approach,urging participants to leverage their individual backgrounds and expertise to create impactful marketing solutions within their respective organizations.
